The trickle-down effects of appearing in the featured snippets section are guaranteed to impact your bottom line positively. The more your brand name appears at the top of search results, the more people see you as a market leader in your industry.
#FEATURED SNIPPETS EXAMPLE DRIVER#
This is a major advantage for your branding efforts, given that brand-building is the primary driver of long-term growth. On mobile devices, they are not only the first on the list but are so prominent that sometimes it’s the only result visible before scrolling. It’s an excellent branding opportunityĬlicks aside, featured snippets are the first thing users see when the search engine results page is displayed. You even get a spot above the #1 ranked result while putting in less effort. However, the featured snippet takes you to the very top of the results page and is a far easier way to make your way to the top of the search engine results page. Indeed, nearly 70% of featured snippets come from the top five pages for that search query. Studies show that over 90% of all featured snippets come from pages that already rank in the top 10 (i.e., the first page). It’s a shortcut to the top organic position Other advantages of appearing in the Google Featured snippets include 1. Moreover, remember that sometimes the featured snippet comes from web pages that aren’t even ranked on the first result page! It means that you stand to gain massively if you can appear in the featured snippet. However, how many businesses would give everything to get 8% of all Google clicks in their industry? A lot, right? This may seem low compared to the #1 result, which gets nearly 26% of all search result page clicks. Source from AhrefsĪccording to a recent study by Ahrefs, featured snippets get about 8.6% of all clicks on the search engine result page. The answers are extracted from top-ranking pages for that particular search query and typically include the page’s title and URL.
Google featured snippets, the selected results on search result pages (SERPs) featured ahead of organic results, are one of the most popular features on the Google SERPs.Īlso known as the “answer box,” the section offers brief answers that are the best answers to the query at hand in Google’s opinion.
#FEATURED SNIPPETS EXAMPLE HOW TO#
What are Google featured snippets? This article shows you the benefits, types and how to make your way to the top of the SERP with 5 actionable steps you can bring home.
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